The report of Lenovos marketing strategy Essay Example for Free

The report of Lenovos marketing strategy Essay Lenovo, one of the successful firms of China , has been a global company. To identity the reasons and factors of success, we handled the report. Through scanning the books and references about Lenovo, we have some conclusions and opinions. With its leading-edge technology, easy to use, personalized design and wide range of solutions, the products are widely welcomed by users in China. Lenovo also has extensive product line for the Chinese market, including mobile handsets, servers,and digital products. Lenovo Groups development is broadly divided into three stages: the first stage is the start-ups and survival stages; The second stage is to solve the problem of  existence. ; the third is spending huge sums on the acquisition of IBMs PC division, and begin the development of international strategy. BRIEF INTRODUCTION Lenovo Group was established in 1984, invested 200,000 yuan by the CAS Institute of Computing, which 11 scientific and technical personnel founded. Today the company has become one of the worlds leading PC companies, combining with the former IBM Personal Computing Division. Lenovos fiscal year 2007/08 turnover of $ 16.4 billion. Since 1997 the sales of Lenovo in Chinas domestic market topped the first, and in the Asia-pacific market in successive years (except Japan) is among the best.Lenovo group was launched in 2004. In China, the market share of Lenovo PC products is nearly one-third. With its leading-edge technology, easy to use, personalized design and wide range of solutions, the products are widely welcomed by users in China. Lenovo also has extensive product line for the Chinese market, including mobile handsets, servers,and digital products. Lenovo Groups development is broadly divided into three stages: the first stage is the start-ups and survival stages; The second stage is to solve the problem of existence.; the third is spending huge sums on the acquisition of IBMs PC division, and begin the development of international strategy. FINDINGS The analysis of the marketing environment 1.The macro-marketing environment: The macro external environment for the development of the Lenovo Group has an important influence. The integration and adaptation of macroeconomic policy and social-economic environment ensures that the Lenovo Group can go better in the long-term strategic development of the road. 1.1 Political environment Lenovos political background is strong like the national support. Lenovo is founded by the Chinese academy of sciences institute of computer, with all kinds of computer professionals with technical strength, known as the birthplace of Chinese computer technology. 1.2 Economic environment: The economic environment is good. The economic crisis lead to the overall economic environment tightening, but the development of computer industry  chain to maintain good growth momentum. 1.3 Social environment: China even the whole world still has a great purchasing power. Once the enterprise enter the market, the value of the firm will show up. 1.4 Technical environment: Lenovo Group, founded by the Institute of Computer Technology, Chinese Academy of Sciences. And it stands for the countrys highest level in the field of computer technology. 2. The micro-marketing environment: Marketing micro environment essentially refers to the the companys own environment and the business which is directly linked to units or individuals formed environment. 2.1 The threat of new distributors to potential industry: New competitors entering a certain segments of the market, can add new production capacity and a lot of resources, and fight for market share. The key lies in wether the new competitors can easily enter the fine market. This is the mainly due to the economies of scale, channel construction, the expected revenge factors. 2.1.1Possible entrants: the first one is the digital giants abroad which have not yet entered the Chinese market, and the others is downstream products, suppliers and retailers. 2.1.2The way of entrants : the appearance of new products, and the establish of a new brand. 2.1.3Potential entry barriers to entrant: economy of scale, product different barriers, capital demand barriers, the customer conversion cost, patent and proprietary technology. 2.2 The competition in the industry The product has a specific location, the users change to the existing brand are usually based on the disappointment. Because of the industry production capability, the computer industry is highly profitable high risk. 2.3. Substitute As Chinas entry into the WTO, the competition will post the professional business enterprise the threat. 2.4 The bargaining power of suppliers  Most of the PC software is provided by the supplier, and not by the manufacturer production. PC manufacturer bargaining ability, but in foreign  suppliers, local brands has obvious advantages. The buyers bargaining power:Through the analysis, Chinas PC industry has high barriers to entry so that there is no alternative goods and the purchaser bargain ability is low. For new entrants the competitive threat is various and widely effected, but due to a variety of reasons no matter at present or in future there will be still a number of entrants. 3. Lenovos SWOT analysis: Combined with the present situation of the development of the industry Lenovo laptop exactly exist problems and should establish rational marketing decision-making plan. 3.1. Advantage: Market share: Lenovo laptop channels throughout the whole of Asia market, market share to competitors than the other, with 30.6% of the market share comes to the first in line. Local brand experience and regional advantages: Lenovo has decades of experience in the Chinese mainland which can accurately grasp the local consumer demand, which is the strength of other brands do not have the advantage. Brand advantage: In the PC market, Lenovo brand of leadership in the Chinese market has more than many rivals, is the industry leader, and promoted step by step and accumulation. 3.2 Disadvantage: In addition to the Chinese market and overseas market, especially the north American market the ability of growth is weak. International operation experience compared to the Dell and HP has a gap, form although international, but did not reach the system. A lack of international experience, especially to the international complex economic form ability, to the risk control ability is not strong, it is the financial crisis led to Lenovo losses. Although the acquisition of the IBM PC business, full integration is not yet complete. 3.3 opportunity: The development of the consumer PC market, along with the rise of the notebook market as well as the popularity of the PC provides a good opportunity to Lenovo notebook in the consumer market. And there is a sales boom as Win7 listed the individual market. so Lenovo should seize the opportunity to capture the market. The Chinese government launch home appliance countryside sports, farmers for the PC has a strong demand. Lenovo  an seize the chance to go to Chinas vast countryside market.The domestic market having the rapid development , more and more consumers to buy the computer. 3.4 threat: The consumer market, facing the threat of the Hewlett-Packard, Dell is a strong competitor. A large number of new brand computer manufacturers produce cause confusion of market.The financial crisis is still not completely eliminate and global individual market is falling which affect the Lenovo shipments greatly since commercial personal market. 4. Lenovos market segments, the choice of target customers, market positioning (STP analysis) 4.1 Market segment: despite Lenovo is an old computer, it seems that there is no market selection problem, but when profits to maximize the enterprise management of long-term highest goal appeared. Lenovo will also can not bear the temptation of diversification, attack from the Internet, a series of new business, but soon found many new business water depth in waves, therefore decided to make strategic shrinkage and adjust. Later, Lenovo will and divided into two parts, one kind is small and medium-sized enterprise and the average consumer, small and medium-sized enterprise and further divided into medium customers and scattered type customers. One kind is often tender for purchasing clients, and further divided into global big customers combined with local customers, and whether the commercial market or consumption market, desktop computer or the laptop. Lenovos market segmentation levels are quite clear, and in each segment the market established deputy brand. Through the in-depth market research, a series of specialized value recreation, make the brand to look brand-new.Thus, market segmentation for a brand the growing importance of the, Lenovo because timely see this, suit the remedy to the case. According to the growing small and medium-sized enterprise commercial computer demand, Lenovo won the unshakable market share. In the future a period of time, Lenovo brand value management and considerable ascension space, also can become more sales though driving force is strong. 4.2. The market localization: Association with the main trend products and low-priced products to the aftermarket price of brand quality one-sided pressure to the other brands. Lenovo in the past ten years, has constant innovation and introduction of  more advanced technology and electronic products, which are inextricably linked with Lenovos strong backing of the Chinese Academy of Sciences Institute of Computer Science. Lenovo has a high-quality technical team. They have a number of senior researchers and engineers with years of experience in technical strength with a large number of Hong Kong and Taiwan manufacturers. Lenovo can not be surmounted, which proves the Chinese computer market leading brand strength is immeasurable.Lenovo chooses the low level of technology, and focus on market demand with the wide range of applications.The market is large, easy-to-commercialization of microcomputer products in the product form, from the development version upgrade start, rather than to start on the development machine. This is the Lenovo Groups goal, so that companies can integrate into the community with the fastest speed, and lay a solid foundation for further development in the future. CINCLUSIONS Lenovo, a global company, has gone through many challenges and difficulties. There are much experience in the growth of Lenovo. Although there are many reasons of the success, the main and crucial one is persistence. We are, of crouse, proud of the admirable achievement of Lenovo.

Free Death of a Salesman Essays: After the Funeral :: Death of a Salesman

Death of a Salesman: After the Funeral They all return to the house. The fully paid for house. The sight of it brings back a slight sob to Linda's throat, when she reaches the cement stoop her sobbing once again becomes full. Charley looks to her but is at a loss for words. Happy puts his arms around his mother and holds her. Biff only looks on at it all. For a brief second he sees the Willy's fate in Happy's eyes as he holds Linda. Willy's death has brought Biff to know what he is more than ever. He's not a salesman and neither is Happy but Happy is just like is father and Biff fears nothing can be done to change the course of life Happy has chosen upon Willy's death. The small grieving party enters the house and each takes a seat in the living room. Linda has gained control over herself again. No one dares to say a word they each sit by themselves accompanied by their own thoughts. Biff's mind is racing now. Thoughts of how his life will not end like Willy's. Biff has no master plan for his life he just wishes to begin his life. His real life. "Construction" Biff accidentally says allowed. Everyone looks at him. What about construction. Happy says to Biff. Tomorrow I'll look for a job in construction is Biff's reply. I'll start at the bottom and I'll gradually raise my position. Someday maybe architecture or engineering. By god I'm gonna do something with my life weather it's to my families approval or not. Charley looks at Biff and says. Biff I don't know if this is the right time for this. It's sounds like a good idea to me but I honestly don't think this is the time to talk about it. I'm sorry Charley you're right I'm going to bed now I'll see you all tomorrow. Biff stands up stretches his arms and back and goes off to bed. Biff wakes up early the next morning. No one else has woken yet and Charley had gone home the night before. Despite the death of his father hanging over him like a dark, dreary cloud Biff is in an unexplainably great mood. He felt as if his life was just beginning on this day.

Jacksonian Democrats DBQ Essay

In the 1820’s and 1830’s, the Jacksonian Democrats, with Andrew Jackson as their leader, viewed themselves as the guardians of the Constitution, political democracy, individual liberty, and equality of economic opportunity. However, this view did not truly represent the actions taken by President Andrew Jackson and his followers, it was only a faà §ade put up to mask their sectionalist ideas. One of the disparities in the views and actions of the Jacksonian Democrats involved social equality. Jackson repeatedly held sectionalist views and did things that were better for the average, poor community than for the country as a whole. One such example of this is shown in Documents B and C involving the National Bank. In his National Bank veto message in Document B, Jackson says, â€Å"It is to be regretted that the rich and powerful too often bend the acts of government to their selfish purposes.† Jackson singles out the wealthier class and accuses them of being selfish. Because this ridiculous comment has no intelligent purpose other than to create an enormous, nationwide class clash, it must be seen as evidence that Jackson was a sectionalist. Daniel Webster responded to this message in Document C by stating, â€Å"It manifestly seeks to inflame the poor against the rich †¦ for the purpose of turning against them [the other class] the prejudices and the resentments of the other classes.† Daniel Webster is saying what was previously mentioned. It was as though Jackson was trying to anger the poor to turn against the rich. Jackson’s actions show that his primary goal was not to help the country, but to address his own personal issues. This completely contrasts the Jacksonian Democrats view of themselves. The Jacksonians thought that they were acting in the best interest of the country, where they were truly thinking about their own needs. The Constitutional rights of the people were also violated during the Jackson presidency. In Document F, we see that South Carolina had resolved that fellow states would make it a crime to print, publish, or distribute anything that was anti-slavery. They did this because slavery was their economic backbone, and without it, their economy would plummet. South Carolina was requesting that a sectionalist opinion be enforced over a constitutional right. If Jackson was really what he claimed to be, he would  have rejected this request. However, he willingly violated the Constitution and abused his Presidential power when he told Postmaster General Amos Kendall to censor all of the mail. Next, in Document G, we see a painting that shows what happened to the Native Americans during the Trail of Tears. Earlier in Jackson’s life, he was a General for the American army. His most notable campaigns were the wars with the Seminole Indians. Jackson had a strong hatred towards the Seminoles when he was a General that carried over to his presidency. His decisions and treaties to force the Native Americans out of their land show that he only had his agenda in mind and that he was a true sectionalist. These actions violated one of the fundamental Constitutional rights that our country was founded on, freedom. The Jacksonian Democrats view of themselves was not entirely accurate because of the class issues and disregard of the Constitution during Jackson’s presidency. Jackson forced the Native Americans out of their land, repeatedly created class clashes, and held sectionalist views. The principles behind these actions were the antitheses of those that this country was founded on. This not only shows the hypocrisy of the Jacksonian Democrats, but it proves that they did not accurately view themselves.

How can the prison system rehabilitate prisoners so that...

The prison system is one that is looked upon as a part of our society that is needed yet doesn t work. Like Jim Hightower said in 1988, Do something, if it doesn t work, do something else. Since the rehabilitation process doesn t work, we must do something about it. We must change the rehabilitation process so that it actually works and prisoners that are released come out of prison as new men with pride and a feeling that they belong outside the gates. How can the prison system rehabilitate prisoners so that they will enter the society as equals? Prison inmates, are some of the most maladjusted people in society. Most of the inmates have had too little discipline or too much, come from broken homes, and have no self-esteem. They†¦show more content†¦Also, being released from prison gives the former inmates a disadvantage compared to others. For instance, members of the group might not be as open or show emotion because they want to appear tough. Also the members might not express their opinions openly because the others might see it as snitching. For the group to work it takes a dedicated counselor (Bennett, 1978). Some believe that a way to stop crime is to punish criminals much more. This was contradicted by what Mr. Resko stated. Punishment did nothing for the felon except make him warier, more cunning, and more inclined to violence. Punishment was not the answer to the financial and moral problems generated by the increasing number of prisons and prisoners. Punishment, whether it is corporal, psychological or moral...is not the answer. Not for the con or for his respectable brother. (Schneider, 1996) Another type of correctional center used for rehabilitation is halfway houses. Halfway houses are usually located in residential communities and are aimed to keep offenders in the community. The name comes from the fact that they are halfway between the community and the prison (Fox, 1977). 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